Work at Home Success
You just started an internet home business or you are about to; you are now looking for ways to say that you have a ‘work at home success business’. It is easy to dream about a home success, but it is a lot harder to reach it.
What do you have to do to succeed with an online business, what are the needed tools to have the world knows you exist.
Just like the real world, to make money, you must get people coming in. You might already know that you must do some publicity to attract visitors to your site. You are trying different ways that some ‘experts’ say to use, but still not making money.
Even if you have only a few hundreds visitors, you should be able to make a few sales too. If you are not, it is possibly because your site is not converting visitors into buyers. On the Internet, you can find thousands of gurus or experts that will teach you how to bring people to your site.
They will ask a payment and you will be able to download what they call a blueprint. The problem is that a lot of marketers are bringing people to their site, but still don’t make sales. That doesn’t mean they have to buy another traffic generator blueprint book.
The problem is your site or your blog. People see it but are not interested in buying from you. Why? It might be because you are not attracting the exact targeted visitors or the visitors just don’t like your site.
Though, it is very important to create a site that is for the visitors (same thing for the blog). New marketers are making this mistake regularly: they create a site for themselves and not for the visitors. The point is that new marketers do not really know where to start.
Everything is related, your product(s), your domain name, the keywords and your ”home success”. Most new marketers start as affiliate marketers. It is the easiest way to start a work at home business. No inventory, no shipping and handling, you get paid a percentage and all you have to do is to offer the product.
The very first step is to find the ideal product to sell. Online, you can sell everything, when it is said the ”ideal product” it means a product you know and feel comfortable with. A product you can easily talk about.
Next is to find an affiliate program. The best know are Clickbank for digital products and Amazon for almost any kind of products from books to kitchen utilities, to cameras or any physical product sold on the planet.
The next part is very critical: you need a domain name for your product(s) or even multiple domain name. You need a domain name before you create your site or blog. You must know if you will sell one product or multiple products from one company or from multiple companies.
If you are selling only one product, you need only one domain name. If you are selling more than one product with only one company, you can use a single domain name, but can use multiple names to create a site or blog for each product. This is optional, it is not an obligation.
To find your domain name or names, you will need a tool to find out which one(s) you will select. Go to Google External Tool. Type a first keyword related to your product. Example, let’s say you sell ”build web site” products.
Type ‘build web site’ (without the quotes, of course) and take a look at the results. The Google tool will show you that 74,000 searches are made each month for these keywords. This would be a great name if you were an experience marketer.
As a new one, it would be difficult for you to reach a good ranking with that competition. As a new marketer, the big secret of choosing the right name is in the lower search results. If you take a look, you will see that ‘how to build web site’ gets 9,900 searches and ‘how to build a web site” gets 8,100.
Hey, nearly 10,000 visitors a month can make you thousands of dollars. If you sell a product that pays you $50 per sale, 1% conversion rate means 100 buyers a month. At $50 a sale, that is $5,000 a month. Do not say that it is not good money.
That means also less competition and a lot more chances to rank high. You must check the availability of the names. Go to a site like GoDaddy or NameCheap and type the names you are interested in and see what’s left.
Most dot com are sold, check dot net, dot info and dot org. With all the ”dot something” you have today ( .ws, .us, etc) search engines are not preferring .com better than any other dot something. In other words, if the .com and .net are already taken, .info or .org can make you rank high as well.
If the ones you tried are all taken, try new ones that generate 5,000 to 15,000 searches monthly. Get knowledge and experience before going with names that generate high searches.
Let’s say that you finally got the one you are interested in. Remember, your site name is also your primary keywords. This will help, but to give you more potential, you should do these few things:
1- the meta description must contain all your keywords
2- Your text must contain your description and up to 7 times your keywords.
3- give your page a title with your keywords
4- Do not insert too many meta keywords, 5 or 6 will be enough.
To have a high ranking, content is also important. Ask yourself what Google or other search engines want. The answer is they want a solution to the search of their clients. So, give an answer, a solution to solve the searchers inquiry.
Search engines can ”see” if you have good content. Give to search engines what they want and you will succeed. Always create your site or blog with the buyer in mind. You are not the customer, they are.
Building your site or your blog this way will make you a home success marketer.
knowledge to success | IHS | 
August 25, 2010 9:13 am | 
Comments (0) 
Subscribe
